Confidence, Chinese Proverb

酒香不怕巷子深。[jiǔ​xiāng​bù​pà​xiàng​zi​shēn]

- 中國俗談

Fragrant wine fears no dark alley.

- Chinese Proverb

Quality goods need no advertising.

cf. Good wine needs no bush. [Western Proverb]

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Wine, Book of Han (漢書)

酒百藥之長

- 班固, 漢書

The wine is the best of all medicines.

- Ban Gu (班固, 32-92), Book of Han (漢書)

Wine, Chinese Proverb

百禮之會非酒不行

- 中國俗談

There is no party without wine.

- Chinese Proverb

Friend, Chinese Proverb

衣莫若新 人莫若故

- 中國俗談

Friendship is like wine - the older, the better.

- Chinese Proverb